Pimpernel is a striking botanical fabric featuring swirling tendrils and intricate flowerheads, perfect for adding drama and depth to interiors.

Originally designed by William Morris in 1876, Pimpernel is a mesmerising pattern known for its flowing composition and rich layering. This captivating design, famously used in Morris’s own dining room at Kelmscott House, showcases hypnotic botanical forms that draw the eye with their rhythmic movement. Reimagined in bold, contemporary colourways, this Morris & Co. fabric brings a timeless yet dynamic touch to curtains, blinds and upholstery, making it an enchanting choice for both classic and modern interiors.

Also available in Pimpernel Velvet, a luxurious cotton-poly blend with a rich, tactile finish and a Martindale rub test of 50,000, perfect for adding depth and texture to upholstery and soft furnishings.